Whilst handing over creative control provides the advantages of realism and exponential reach, it presents a significant challenge to measure the effectiveness of media activity on a global scale.
Nike appointed us to help tackle this head-on: how do we forensically measure the success of their influencers and in turn optimise their retail partnerships?
Instagram presents boundless opportunities to be inventive and engaging, where Nike entrust their audience with providing authentic representations of their products as they were designed to be used in everyday life.
It’s no secret that Nike’s mission is all about getting their customers to rise to the occasion and ‘Just Do It’. In practice, this is all about freedom of expression when it comes to storytelling on social networks, and nowhere is this more important than Instagram.
Nike’s key partnership team now have invaluable, real-time insights at their fingertips to begin attribution modelling for their key retail partnerships in a beautiful, usable and measurable way.
Get in touch with us today to find out how we can help with your next project.
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