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Busting the myths around progressive hybrid technology using AR

A pioneer in hybrid technology, Toyota are paving the way to an emission free future for automotive brands; but being a leader in technological progressions comes with its challenges. 

Faced with the task of teaching customers in dealerships about progressive hybrid technology, Toyota asked us to come up with a simple yet innovative solution. 

Combining Augmented Reality technology with object recognition, the Toyota AR app overlays an interactive 3D model onto a production vehicle. From this, customers can interact with hotspots and view how the hybrid drivetrain reacts as the car accelerates and decelerates. 

By embracing innovative technology, our app provided a clear way of communicating complex technological information whilst also providing dealers with a unique way of engaging with potential customers. 

By embracing innovative AR technology our app enabled the clear communication of complex information whilst providing dealers with a unique way of engaging with potential customers.  

Contact us today to see how AR can enhance your brand.  

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