A pioneer in hybrid technology, Toyota are paving the way to an emission free future for automotive brands; but being a leader in technological progressions comes with its challenges.
Faced with the task of teaching customers in dealerships about progressive hybrid technology, Toyota asked us to come up with a simple yet innovative solution.
Combining Augmented Reality technology with object recognition, the Toyota AR app overlays an interactive 3D model onto a production vehicle. From this, customers can interact with hotspots and view how the hybrid drivetrain reacts as the car accelerates and decelerates.
By embracing innovative AR technology our app enabled the clear communication of complex information whilst providing dealers with a unique way of engaging with potential customers.
Contact us today to see how AR can enhance your brand.
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