Insights

News, Views & Insights

1 November 2019

Do we really need copywriters?

No matter the platform, length, message or aim, when a brand’s name is against a piece of copy, that brand’s reputation is at stake. So do you need a copyrighter? YES

11 October 2019

Strong UX lays the foundations for form conversions

Every form has its purpose, right? To get a user from A to B in the easiest way whilst avoiding the all too familiar problem of abandonment.

30 September 2019

Sascha Lobe on his Bauhaus influence

For the London Design Festival 2019, the award-winning graphic designer Sascha Lobe has partnered with The Design Museum. Let's take a look...

23 September 2019

Building realism into 3D environments

Lighting is the cornerstone of realistic graphics in 3D work and a vital aspect in making VR and AR projects feel as lifelike as possible.

12 September 2019

How the connected car is changing technology in the automotive industry

Increased access to big data poses both a challenge and an opportunity for the automotive industry.

3 September 2019

Disruptive technology is screwing with your reasons for not working out

New technology is negating our excuses by bringing gym classes and equipment into the comfort of people’s living rooms.