We combine data insight with our customer-experience-centered design thinking to drive an optimisation strategy
Whilst we’re extremely passionate about ensuring that all available data sources are fully tracked and measured, where the real magic comes in is when we combine data insight with our customer-experience-centered design thinking to drive an optimisation strategy.
Driving traffic to your site is one thing, but how can you ensure those users are actually carrying out the actions you want them to, or that they’re actually having a positive experience themselves in doing so?
That’s where we help to uncover the different goals each type of user may have and ensure that their journey to achieving those goals, is as streamlined and positive as possible.
We utilise both Adobe Target within Adobe Analytics and also Google Optimize with GA4 and look to understand each user session alongside conversion data and then A/B test a wide range of different on-site elements to see which elements can drive the most successful journey for each customer type towards each goal.
Hotjar is used to collect detailed user-behaviour data for years, uncovering on-page heat maps, scroll depth data and exit clicks amongst a huge range of other useful user-behaviour based metrics. We also use Hotjar’s video playback feature to review user sessions for more detailed journey analysis.
As another user-behaviour based third-party data tool, we gather even more sources of customer behaviour via Content Square. By providing in-depth insights into online interactions, Content Square enables data-driven decisions that enhance engagement, conversion rates, and overall digital success.
Through data-driven insights, we collaborate closely with clients, crafting tailored strategies that elevate their online presence and drive measurable success
We embed ourselves within our clients to provide market-leading data consultancy, building long-term relationships where we consult with years of learned knowledge, doing what we truly believe is right for each client. Contact us today to find out how we can help.
Delivering actionable insights, measuring success and driving meaningful results
Using data and insight to inform engaging customer journeys across multiple channels
Our dedicated team dives deep, delivering relentless value and aligning digital solutions with your goals in a way that guarantees success
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