Discover the updates iPhone users have to look forward to, Gymbox’s billboard challenge, and an unexpected way to deliver your CV in our latest industry news roundup.
Alright, iPhone fans, iOS 18 is here, and it’s bringing some seriously cool updates!
Photos & Messages Redesign:
Photos are getting a glow-up, with the biggest redesign ever. It’s going to make sorting through our 2,000 photos of coffee cups and sunsets a breeze. You can now search your photos and even videos by what’s in them. Who knew you’d ever need to search for “that one dog pic from last November,” but now you can!
Meanwhile, messages now has more ways to express yourself, with new text effects and even satellite messaging for when you’re off the grid. Yes, you read that right — now when you’re in the middle of nowhere you can still send that critical text.
Customisable Home Screen & Control Centre:
Want your phone to reflect your style? Now you can fully customise your Home Screen —move app icons, resize widgets, and even give them a new look with tints or different layouts. Stay tuned for the Next15 colour palette coming your way!
Apple Intelligence (Coming Soon):
Meet your new AI assistant! It’ll help rewrite texts, summarise notes, all while keeping your data safe. It’s like having an intern in your pocket. Except this one won’t ask for a lunch break.
Distraction-Free Safari (Yes, please!):
Tired of pop-ups? Safari now hides them, giving you a cleaner browsing experience.
MICROSOFT INTRODUCES AI AGENTS
The future of work is here, and it’s AI-powered! Microsoft’s AI agents are officially stepping up, and this could totally change the way we work. Imagine having an AI sidekick that can automate tasks, collaborate with your team, and even rewrite reports faster than you can say “deadline.”
These AI agents are about to make everything from sorting emails to crunching numbers a breeze. Plus, they’re diving into every corner of Microsoft’s tools, from Teams to PowerPoint.
Production Magic: AI agents can handle the boring stuff—like file sorting and organising—so your production team can focus on creating the next big thing without getting bogged down.
Smarter Strategies, Faster: AI tools help your strategy team whip up killer insights and reports in no time, making client presentations smoother and more impactful.
Customer Service, Turbocharged: With AI helping to manage client communication and quick responses, your customer service crew can offer even more personalised, lightning-fast
Bottom line: less busywork, more brilliance.
PIZZA HUT: JOB APPLICATIONS THAT DELIVER
Want to make your CV extra cheesy? (With extra jalapeños and a side of truffle mayo?) Pizza Hut’s latest campaign takes job applications to the next level—by printing CVs on pizza boxes and sending them straight to potential employers.
Born from the insight that 75% of CVs are never read, but free office pizza is hard to ignore, this inventive move not only makes job applications more memorable but also reinforces Pizza Hut’s brand as playful and innovative.
By turning something as ordinary as a pizza box into a standout marketing tool, they’re showing that creativity can spice up any brand’s approach and deliver impressive results.
GYMBOX TURNS LONDON INTO A FITNESS CHALLENGE
No gym membership? No problem, as Gymbox has turned a London billboard into a mini fitness challenge.
The installation, located outside Arsenals’ Emirates stadium, features a start and finish line on two billboards, inviting passers-by to race each other in a 10-meter dash. A clever way to turn an ordinary billboard into an interactive workout, the campaign showcases Gymbox’s commitment to combining fitness with fun whilst also highlighting the fact that fitness doesn’t require fancy equipment and expensive memberships.
For those of us with a competitive streak, you can rest assured that the results will be measured fairly, as Gymbox representatives are on site with a speed gun to see how their speed fairs against their friends, as well as qualifying times of Olympic and Paralympic 100m sprinters – which will feature on the brand’s TikTok and Instagram channels.
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