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Data Strategy, Analytics & Automation

Tracking & Measurement

Delivering actionable insights, measuring success and driving meaningful results

We work across multiple tools and platforms, helping to deliver actionable insights, measure success and drive meaningful results.

When it comes to data, there is access to a hugely wide range of different metrics across multiple platforms. When we talk about ‘data analysis’, we’re not just referring to pulling numbers, we’re interested in the ‘what, why and how’ – exploring what exactly the data is showing, why we’re seeing the trends and results and how to make changes to result in positive change. 

Within our data team at Brandwidth, we work across multiple tools and platforms, helping to deliver actionable insights, measure success and drive meaningful results. 

Our team are highly skilled in:

  • Google Analytics 
  • Adobe Analytics 
  • Google Tag Manager 
  • Adobe Tag Manager
  • HotJar 
  • Content Square 
  • LookerStudio  
  • PowerBi 

Our data and analytics service is deeply embedded into our consultation process and ongoing support with any digital project, making every project bespoke to your needs. This is likely to include: 

  1. Baseline Analytics Audit – we’re talking about everything from conversion and exit rates to unpicking on-site user behaviours. 
  2. Marketing/Funnel Analysis – which sources are people coming from, which other touchpoints are they interacting with and what actions are they taking.  
  3. User Experience – understand user behaviour by analysing site speed, readability, heat mapping and survey data. 
  4. Individual Campaign Tracking  
  5. Data Visualisation – we build interactive dashboards to pull all your data sources into one easy-to-digest place that not only saves time, but helps with overall decision making 

GA4 and Adobe Analytics Consultancy

Whilst we truly understand website data, it’s nothing without proper tracking and attribution. That’s why we’re experts at considering everything from first click to last touch, setting up your website tracking and in-platform goals directly alongside your digital marketing and overall business goals.

Process

No two asks are ever the same, which is why it’s imperative that we always approach every data request as its own project. This means our team sitting down with you to understand exactly what it is you’re hoping to achieve and provide a collaborative approach to defining which metrics make the most sense for your business goals.

We’re extremely passionate about the key role data plays across absolutely everything and there’s nothing we like more than being able to use data-driven insights to help our clients deliver benefits across their business.
 
We’ve worked across a hugely diverse range of sectors, understanding the nuances within data in particular areas such as automotive and healthcare, as well as multiple different businesses, both B2B and B2C.

We embed ourselves within our clients to provide market-leading data consultancy, building long-term relationships where we consult with years of learned knowledge, doing what we truly believe is right for each client. Get in touch to begin your journey with us today.

Data Strategy, Analytics & Automation

Using data and insight to inform engaging customer journeys across multiple channels

Optimisation

We combine data insight with our customer-experience-centered design thinking to drive an optimisation strategy

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Data Strategy, Analytics & Automation

Using data and insight to inform engaging customer journeys across multiple channels

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