Our services are structured to optimise the martech stack so that we can help you get the best return on your technology investment
Consolidating software and applications into a single marketing technology (“martech”) stack enhances operational efficiency by centralising crucial marketing tools and functions. This streamlines workflows, reduces reliance and the strain of integration with legacy systems and provides the environment for secure and powerful data management.
Brandwidth is structured deliberately to help brands simplify and leverage their investments in these technologies to capitalise on their many benefits. This includes building strategies that analyse data flows across marketing channels enabling comprehensive insights, leading to informed decision-making and improved digital customer experience.
Often brands are faced with a disparate set of digital products and services which also need to be integrated to align content, comms and data to enhance personalisation. We provide technical consultancy to help clients evaluate and select the most suitable vendors that serve digital touchpoints, including Adobe Experience Manager (AEM), Adobe Commerce, Azure Cloud Service, and Salesforce Marketing Cloud.
This often requires phasing out old systems, migrating to new environments and integrating content management systems (CMS), data and back-office functions. Similarly, our mobile and immersive team specialise in native mobile application development for Android and iOS that integrate with technology stacks at the data layer to power feature-rich apps that enable users to manage and interact with a wide range of services to make their lives easier.
The result is that our partners can adapt and scale more effectively to evolving market trends and technological innovation with an agility that ensures that the business remains competitive and can readily embrace emerging tools or technologies without facing major disruptions or integration challenges.
Get in touch today to find out how we can equip you with future-proof solutions.
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