Championing UEFA beyond Europe with virtual reality (VR)

The UEFA Champions League doesn’t just begin and end in Europe – the Trophy Tour reaches out to fans worldwide. In 2017 Ronaldinho and the de Boer brothers took the Trophy to Vietnam, and we were tasked with producing a virtual reality (VR) film embracing a series of outreach engagements. 

The core ‘mega event’ was attended by over 20,000 people, and comprised local pop icons, plus the trophy reveal with Ronaldinho, Frank and Ronald de Boer. We got up close and personal with the pyrotechnics, the crowd and stars, deploying a bulletproof logistics plan to capture the best content using Nokia’s gold-standard OZO camera. 

In short, our VR content fully immerses fans in the experience, and also has money-can’t-buy exclusives for fans, such as an interview that puts you right in the room with Ronaldinho. It drove a very high level of engagement when distributed through UEFA TV, and received glowing reviews from VIPs at the Championship draw.