Work with us

Strategic brand repositioning

Launched in 1799, Atkinsons’ eccentric British flair and Beau Brummell-ey style saw them stand out as a niche perfume brand from the offset. During their acquisition by Perfume Holdings, Atkinsons realised a need to refresh their brand and reclaim their iconic status.

Tasked with reinvigorating the brand, we began with a root-and-branch strategic refresh to re-launch Atkinsons within the modern luxury perfume market. 

Newly positioned as a storied brand with a distinctive twist, it was time to make this new identity live. 

Through social media planning, content and channel management, a full website re-design and activation for their new London store, we re-launched the brand with a new, invigorated positioning.

The result? Industry leading engagement across all channels with a double-digit daily growth following launch. 

Partner with us to find out how we can elevate your brand.

Related Services

Related Work

Our services Strategy & Consultation

Our dedicated team dives deep, delivering relentless value and aligning digital solutions with your goals in a way that guarantees success

Learn more
Recent Projects
Experience Design

Combining beautiful content with flawless execution to create memorable experiences

Learn more
Recent Projects
Engineering & Technology

Harnessing the power of pioneering technology to execute tailor-made solutions

Learn more
Recent Projects
Data Strategy, Analytics & Automation

Using data and insight to inform engaging customer journeys across multiple channels

Learn more
Recent Projects
Content & Storytelling

Carefully crafted content that positions our partners as industry front-runners

Learn more
Recent Projects
Digital Skills

Building the skills our partners need to maximise their digital impact

Learn more
Recent Projects
Latest workLatest insights