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Naming the ŠKODA KODIAQ®

When planning their new, larger SUV – a stablemate to the successful YETI® – Skoda tasked us with finding a name to fit. It had to be unique, distinctive, and boost the brand’s growing reputation for quality, innovation – with a twist of the brand’s unique personality

We created the KODIAQ®, a name inspired by the big Alaskan big brown bear, with a characterful twist in the spelling. It’s the bigger counterpart to their existing legend, the YETI. And it’s the result of our wider work on ŠKODA’s overall naming strategy. * 

*We provide on-going support for ŠKODA in global trademark development for new models and trim lines. 

After all, any new name has heavy lifting to do: it must be distinctive, legally available, and boost overall brand equity. Fortunately, the KODIAQ® is already generating the right kind of noise.

Wondering what we can do to elevate your brand? Get in touch to begin your journey with us today.

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