When planning their new, larger SUV – a stablemate to the successful YETI® – Skoda tasked us with finding a name to fit. It had to be unique, distinctive, and boost the brand’s growing reputation for quality, innovation – with a twist of the brand’s unique personality
We created the KODIAQ®, a name inspired by the big Alaskan big brown bear, with a characterful twist in the spelling. It’s the bigger counterpart to their existing legend, the YETI. And it’s the result of our wider work on ŠKODA’s overall naming strategy. *
*We provide on-going support for ŠKODA in global trademark development for new models and trim lines.
After all, any new name has heavy lifting to do: it must be distinctive, legally available, and boost overall brand equity. Fortunately, the KODIAQ® is already generating the right kind of noise.
Wondering what we can do to elevate your brand? Get in touch to begin your journey with us today.
Connected commerce that scales. We design, engineer, and enable seamless ecosystems that connect channels, people, and performance, and convert across every touchpoint.
Learn more
