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Developing an elevated digital presence for a groundbreaking research institute

Through our partnership with ChristianaCare, we were introduced to the Gene Editing Institute; a research group whose cutting-edge science accelerates gene-editing technology. With such a hugely important goal, the GEI team wanted an elevated web presence that showcased their achievements and prominent standing in the medical community, while also highlighting their affiliation with the distinguished ChristianaCare brand.

Taking a new approach

Tasked with the challenge of bringing their vision to life, we determined there was a need to migrate the website to a new dedicated subdomain and design engaging webpages that would tell the story of their mission and expertise within the field.

Guided by research

We completed a deep dive of the competitive landscape and ran interviews and discovery workshops to better understand GEI’s key differentiators – helping to inform the design direction and site architecture.

Armed with these insights and our technical know-how, we built a sleek, user-friendly website on the Adobe platform that positions GEI as a leader in patient-first genomic science.

With a modern website, GEI can now share its breakthroughs and move the field forward with community trust and scientific and financial success.

The revamped website enhances the user journey so visitors can navigate through the website, understand key content, and take desired actions efficiently.

Get in touch today to see how we can help transform your website today.

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