Digital Roundup: 019

Welcome to Digital Roundup 019, where we’re serving up a feast of creative campaigns that prove sequels can be just as sweet as originals, and unexpected pairings can lead to marketing magic.

This month, we’re diving into how heritage brands are keeping things fresh – from McDonald’s embracing our quirky habits to Kellogg’s roosting rooster proving he’s still got it.

These campaigns show that sometimes the best way forward is to look back. Let’s dig in!

Oreo: A New Twist on a Classic

Oreo knows that great ideas deserve a sequel. Their “Plot Twists” campaign is back, blending the comfort of nostalgia with a fresh, unexpected spin. By keeping the essence of what fans love while adding a creative twist, Oreo proves that sometimes, the follow-up can be just as sweet as the original.

Hay Day x Gordon Ramsay: A Recipe for Fun

What happens when the world’s most fiery chef meets the most relaxing farm game? Hay Day’s latest campaign delivers an unexpected but brilliant pairing, placing Gordon Ramsay in a world far from the chaos of the kitchen. The contrast is eye-catching, humorous, and guaranteed to spark conversation – showing how a strong creative twist can make a campaign unforgettable.

McDonald’s: Celebrating Fan Rituals

From dunking fries in a milkshake to carefully removing gherkins, McDonald’s embraces the quirks that make its fans unique. This playful campaign highlights the beloved rituals that turn everyday orders into personal traditions, proving that the best brand connections come from understanding consumer behavior at its most authentic.

Kellogg’s: The OG Returns

Kellogg’s brings back its iconic mascot, Cornelius the Rooster, in a bold new outdoor campaign celebrating the brand’s heritage. The campaign cleverly zooms in on the ‘OG’ hidden within the Kellogg’s logo, turning it into a confident statement of originality. With striking visuals and playful swagger, it’s a reminder that some classics never go out of style.