Sectors

Our specialisms across various sectors empowers your brand's growth potential

Automotive & Mobility

The automotive industry is undergoing a profound transformation due to global disruption, technological advancements, and shifting consumer behaviours. While the traditional business model involving vehicle design, manufacturing, sales, servicing, and financing remains largely intact, the industry is rapidly moving toward a new era driven by sustainability and evolving consumer preferences that marketers must face head-on.

This shift encompasses diverse elements such as electric vehicles (EVs), connected cars, shared mobility fleets and innovative new business models on the journey to new modes of mobility. Brandwidth helps brands communicate this rapid pace of change to customers by leveraging digital platforms to showcase innovations, safety features, and environmental initiatives to build the trust required to make significant purchase decisions online.

Our approach involves crafting data-driven strategies that meticulously outline the phases of vehicle ownership. This ensures that drivers extract optimal value from their cars, encompassing servicing and post-sales support, loyally positioning them for contemplating their next purchase.

With decades of experience working with mass market and luxury brands, our teams extend the ownership experience with connected telemetry mobile applications that offer a suite of services to enhance convenience. These enable remote control, vehicle diagnostics, real-time navigation, entertainment access, and emergency assistance. Additionally, users can track vehicle location, manage electric vehicle charging, monitor fuel efficiency, and receive remote software updates. These apps integrate with smart devices, remember preferences, and facilitate in-car payments.

Navigating the technical complexities of automotive and mobility content while keeping it engaging for non-technical audiences is a delicate balance. The diverse spectrum of the audience, ranging from car enthusiasts to practical commuters, requires intelligent messaging, and the strong brand loyalty often exhibited by automotive consumers necessitates compelling value propositions to entice them to consider other options.

In the context of environmental awareness, particularly with electric and hybrid vehicles, marketers must address sustainability without sacrificing safety, so it’s our job to build credibility through transparent information while promoting innovation.

Manufacturing

The manufacturing sector prospers from deep expertise and specialisation that can cause challenges for brands. Often niche product development narrows the audience, making it essential to identify and reach decision-makers, engineers, and procurement professionals.

Technical complexity within the manufacturing processes poses a communication challenge. Explaining intricate concepts to a non-technical audience requires a delicate balance, and generating engaging visual content from technical specifications and industrial procedures can be demanding.

The competitive manufacturing landscape, with its limited key players due to high capital investment costs, requires innovative marketing and differentiation strategies that benefit from the strides often taken by consumer brands. Effective engagement platforms are essential, considering that manufacturing professionals may not be as active on social media or other digital channels.

In our experience, adapting digital strategies to the manufacturing sector’s unique nuances involves improving brand and customer experiences to orchestrate consistency and increased uptake of digital tools and channels in tandem with re-architecting customer data, elevating technical content and thought leadership.

The nature of the manufacturing process results in protracted sales cycles where maintaining engagement and nurturing leads is crucial. Brandwidth specialises in digitising legacy analogue processes and migrating customers to digital-first research and ordering to help simplify the buying experience and extract maximum value from high-net-worth opportunities.

B2B

B2B purchasing journeys are multifaceted, involving multiple stakeholders and stages, so brands must grapple with several challenges to succeed.

Precise targeting is paramount due to the specificity of B2B audiences, which in turn requires the crafting of relevant content that sustains engagement throughout. Identifying key decision-makers within organisations and tailoring messaging to their needs demands meticulous attention.

Managing extended sales cycles is a challenge due to exhaustive evaluations, negotiations, and budget considerations. Triangulating customer data to enhance engagement by delivering pertinent content during these prolonged periods is essential.

Products and services are often intricate and technical, necessitating the creation of content that communicates value without overwhelming industry jargon. Establishing trust and credibility is crucial, involving the establishment of thought leadership, transparent communication, and compelling case studies.

Managing extended sales cycles is a challenge due to exhaustive evaluations, negotiations, and budget considerations, so over many years, Brandwidth has developed strategies necessary to coordinate a consistent digital experience across diverse digital platforms. This typically involves consulting to consolidate systems and technically implementing software and applications to simplify and automate workflows so that marketing teams can focus on improving customer experience and commerce capabilities.

Health & Wellbeing

Building trust and credibility is paramount in healthcare, where authority is achieved through the provision of robust expertise in an empathetic tone. The sector’s heavily regulated nature requires the navigating of strict data privacy laws, adherence to medical claims regulations and ethical considerations – all while crafting compelling campaigns.

In the realm of digital marketing directed at healthcare audiences, marketers and brands confront several complex challenges. The sensitivity of the subject matter adds another layer when developing content that educates, informs, and promotes without capitalising on fears. The saturation of health-related information further complicates matters, so cutting through the noise to deliver accurate, reliable content that resonates with audiences amidst misinformation is an ongoing struggle.

The multifaceted nature of healthcare decisions poses a unique difficulty, so we delicately balance the crafting of marketing strategies that influence these decisions without oversimplifying or trivialising complex medical choices. Ensuring data security and privacy is crucial when considering the highly personal nature of healthcare information and communicating intricate medical concepts in a relatable and engaging manner requires a nuanced touch.

To overcome these challenges, Brandwidth has developed proven experience in adopting strategies for major healthcare providers and their patients, caregivers, and medical professionals. This entails a profound understanding of these audiences to offer educational and often critical information via channels that suit their digital preferences, privacy and accessibility needs.

Travel & Leisure

In the realm of digital marketing aimed at travel and leisure audiences, brands and marketers confront a spectrum of challenges. The sector’s saturation with competitors poses the primary hurdle, demanding innovative approaches to distinguish products and services. Consumer behaviour within this industry is fickle due to shifting trends and aggressive pricing tactics, meaning the most nimble and reactive reap the benefits.

Navigating the intricate journey travellers embark upon before purchase is another complexity. The sector’s audience is multifaceted, spanning budget-conscious travellers to luxury seekers, necessitating targeted messaging and offers.

Addressing this entails maintaining consistent engagement and responsiveness to customers’ research patterns and delivering personalised content across diverse digital channels.

Seasonality and timing inject a further test, demanding campaigns aligned with peak booking periods while maintaining a presence during off-peak times. Trust and authenticity are paramount in a field where substantial investments are made, with an expectation of transparent and credible communication. User-generated content is a delicate balancing act, requiring the curation of authentic content while maintaining brand integrity.

Brandwidth’s experience spans the spectrum of these challenges, with expertise in devising data-driven CX and commerce strategies to cope with platform diversity across various digital channels, from social media to travel-specific websites and applications.

Entertainment

The fluid and diverse nature of the entertainment industry requires adaptive strategies based on constantly evolving dynamics. Amidst the proliferation of content on digital platforms, breaking through the clutter to capture and maintain audience attention is an ongoing battle.

Audiences seeking to be entertained, by definition, span a broad spectrum of demographics, each with distinct preferences so crafting content that resonates with these diverse segments while upholding a consistent brand message presents a multifaceted challenge.

Intellectual property protection is pivotal in this sector, where piracy and unauthorised distribution are rampant concerns, and the constant emergence of new digital platforms requires marketers to assess the platforms most frequented by their target audience and allocate resources accordingly.

Digital entertainment apps and services find it difficult to survive without effective monetisation models in the presence of both free content and existing paid subscriptions, which poses a formidable challenge to acquiring and retaining long-term paying customers.

Our teams have experience navigating these challenges, where proprietary hardware, platforms and content often operate in walled gardens. This requires deep expertise in brand guardianship, creative content production and digital product development for the world’s biggest tech companies and entertainment properties that adhere to their proprietary technical constraints without disrupting the high-fidelity experiences of the viewer.

Get in touch with us today, to find out how our specialisms across various sectors can help grow your brand.