In the dynamic digital era, IoT experiences have become essential assets, enabling innovative customer connections, reinforcing brand relationships, and driving revenue growth
In this rapidly evolving digital age, experiences in the domain of IoT (Internet of Things) have emerged as a crucial asset. They enable organisations to establish innovative connections with customers, strengthening brand relationships. They have become a strategic business tool that not only expands brand offerings through intellectual property but also introduce novel digital products that can fuel revenue growth.
With the global IoT market expected to double by 2027, the potential in connected products and devices is massive. The focus on immersive wearables, like Apple’s vision, hints at upcoming channels that brands must address comprehensively. The question is: How can your business harness this potential?
We’re not a one-size-fits-all team. Each IoT challenge is met with a tailored approach. By understanding your needs, we craft a comprehensive solution design, tackle architecture intricacies, and dive into hardware connections. Our commitment lies in end-to-end delivery, spanning solution design, proof of concept, UX and design, technical delivery, and finally, market launch. Beyond launch, we continue to support, maintain, and optimise your solutions, ensuring your brand’s continued relevance in this space.
While initial business case for IoT experiences is widely recognised, maintaining focus and prioritisation around this picture is critical for the future success of platforms. The landscape evolves, and so do customer expectations. IoT reporting isn’t as straightforward as traditional areas like web development or email. We navigate this complexity by honing data strategy, designing reports, and setting up connections with major platforms like GA or Adobe Analytics to ensure your valuable data is always close at hand – all integral parts of our comprehensive service.
Our software development experience extends across a wide range of devices commonly used to deliver IoT experiences;
Mobile Apps: Probably the most common interface for IoT services, mobile apps represent an accessible and customer friendly approach. The opportunity to present comprehensive interfaces that leverage the intuitive interaction framework we’re all familiar with and the sheer accessibility of the devices makes mobile apps a central component within an IoT approach.
Voice: Voice control (though not the commercial powerhouse some predicted) has significantly influenced the way users search and interact with connected devices. Many prefer voice searches and commands, especially for IoT functions like managing smart home devices.
Wearables: With over half of UK residents owning wearables, these connected devices should not be overlooked. While health and fitness dominate smartwatch usage, basic actions via wearables offer convenience in daily life.
Beacons and Sensors: In a post-pandemic world, beacons and sensors present powerful opportunities as as data-gathering powerhouses. They’re the bridge between real-world and digital insights, an opportunity not to be missed.
Mobility and Automotive: The demand for connected car experiences is on the rise. Users seek the comfort of their personalised spaces wherever they go, driving the growth of this sector and the prioritisation places on these controls by OEM’s and other major players in this space.
Integrations form the core of IoT strategy. Whether linking unconnected interfaces to smart devices like cars, heaters, or speakers, we excel in building these connections. It’s about turning isolated elements into a harmonious symphony of digital touchpoints.
In the world of IoT Development, we’re your partners in crafting experiences that connect, enhance, and transform. Step into the future of customer engagement with confidence and get in touch today to find out more.
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