Creating a seamless mobile experience that brings real-time tracking, journey planning and ticketing to London’s iconic River Bus network.
Travelling by river offers a unique perspective of London, but the digital experience had fallen behind the expectations of modern travellers.
Following the successful delivery of the online journey planner, Brandwidth was asked to take the experience further by designing and building a new native iOS and Android app. The goal was to bring journey planning, ticketing and real-time updates together in one seamless experience.
The challenge was to match the functionality and usability of top transport platforms while solving for the complexities of river travel.
We focused first on journey planning. The new app includes a dynamic planner with an interactive map and real-time schedules to help users find the fastest pier-to-pier routes with ease.
We then introduced ‘Where’s My Clipper?’ a live tracking feature showing boat location and passenger capacity using a simple traffic light system. Behind this is a sophisticated integration of live data sources, factoring in river conditions, weather and vessel movements.
The result is a smart, intuitive tool that helps users plan more confidently and travel more smoothly.
For sightseers and casual explorers, we also integrated UBTC’s River Guide into the app. This feature unlocks curated routes, landmarks and riverside highlights, turning the app into a companion for discovering the Thames.
The app delivers a connected, real-time experience that rivals land-based alternatives. It marks a step forward for digital river transport and demonstrates how Brandwidth combines strategy, design and technology to deliver experiences that work.
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