Digital Strategist

Role overview

We are currently looking for a Digital Strategist to join our growing team in the UK. Working alongside other strategists, data analysts, and UX consultants. The Digital Strategist will utilise consumer data & insights to identify new growth opportunities for our clients whilst also driving forward greater customer experiences through digital channels.

Understanding and shaping user behaviour for our clients is at the heart of everything we do. Brandwidth’s Strategy team is dedicated to obtaining an accurate and intuitive understanding of business and user needs to formulate a plan of action, designed to achieve defined objectives and measurable change.

The successful individual will possess analytical skills alongside the ability to translate user insights into actionable strategies. With a passion for staying abreast of industry trends, they will be confident developing digital content strategies driven by data for clients, utilising web, social, email and other touchpoints for optimal customer experiences.

Skills/Responsibilities

As a Digital Strategist at Brandwidth, you will:

• Provide the strategic bridge between internal teams and clients, including other client’s 3rd party agencies and our other wholly owned digital agencies.
• Deliver a market-leading experience for the customer journey across the different digital channels.
• Interpret statistical information to advise strategically on UX and content improvements on client web/app platforms.
• Lead the strategy on client projects with the support of the Associate Strategist, including supporting client communications.
• Oversee optimisation directives, e.g. A/B testing programmes.
• Sell iterative research activities and champion a culture of continued learning and improvement.
• Establish credibility both internally and externally through your knowledge, approach, and professionalism.

You will bring:

• Minimum 4+ years of full-time experience in digital marketing / digital strategy / UX/CX
• Experience of creating and directing multi-channel strategies for clients that encompass always-on content and communications.
• Strong relationship management, organisational, presentation, and project management skills.
• Excellent interpersonal, communication, time management and influencing skills – comfortable liaising directly with clients.
• Clear passion for digital technology and the use of strategy to guide digital transformation.
• Good understanding of customer journey optimisation across all digital channels.
• Experience of user research methodologies (interviews/focus groups/surveys/heatmapping) would be advantageous.
• Experience of predictive analytics, including A/B testing and Multivariate Testing (MVT), would be advantageous.
• Knowledge of UX strategy best practice and implementation would also be advantageous.

And in return, Brandwidth offers:

• Unlimited Holiday
• Flexible, hybrid working
• EAP Service
• Annual bonus scheme
• Matched contribution Pension Plan to 8%
• Private Medical Insurance
• Life Assurance
• Enhanced Maternity & Paternity
• Season Ticket Loans and Cycle Scheme
• Mental Health Wellbeing Services
• Gym Membership discounts
• Perks Programme (inc. well-known energy, retail, and health)

Why Us?

Brandwidth recognises that managing diversity is a continuous process of improvement and not a one-off initiative. Therefore, we develop and review our diversity strategy on an annual basis to support the achievement of business goals, including ways of addressing the diverse needs of our clients.

As a growing, global company, we focus on fairness and inclusion, ensuring that merit, competence and potential are the basis for all decisions about recruitment, development and appraisals. Brandwidth takes pride in keeping up to date with employment law and best practices when promoting equal opportunities and ensuring a diverse workforce.