‘It’s the little things…’

Emotive integrated campaign

A unique brand positioning, shopper marketing and brand activation have helped Organix retain their position as the UK’s leading organic children’s food brand.

As every parent knows, it’s the little things they do with their children that create eternal memories – building sandcastles, flying a kite or simply reading a book at bedtime.

We developed a highly successful integrated campaign to celebrate these ‘little things’ through experiential, on-pack, shopper marketing and social media, including 20,000 new Facebook followers.*

*And that’s not all: the ‘little things’ sentiment truly resonated with mums. We engaged with over 200,000 people on our tour, and redemptions from on-pack promotions surpassed all forecasts.