Personalising the configuration experience
Devised as an alternative to the traditional multi-step methods to configure vehicles, Digital Concierge is a smart conversational interface that demands customer participation.
The platform was born after DS realised a need to increase consumer engagement. They tasked us with creating a personalised and premium configuration experience that exemplified their “only you” brand message.
The result was a market leading idea offering truly responsive design, that increased configurations and leads.
By creating a personal dialogue with users, DS facilitated meaningful relationships between their brand and customers, optimising the user journey and growing responses by 15%.