Injecting boldness, style, and unapologetic attitude into the UK car scene, this is how we introduced OMODA as a brand not of this world, but made for this moment.
The Challenge
How do you launch a completely unknown Chinese car brand into one of the world’s most competitive and sceptical automotive markets, the UK? Omoda had no name recognition, no audience, and zero legacy to lean on. Just a bold new product and a mission to stand out.They needed fast awareness, strong engagement, and a tone that didn’t just say ‘we’re different’… and it proved it.
We took the conventional car brand rulebook and tore it up.Our creative platform, “Not Like Everyone Else,” positioned Omoda as unapologetically disruptive, speaking directly to a younger, more image-conscious audience. We built out a brand voice that was bold, confident, and a little bit cheeky, then rolled it out across social, digital, and influencer channels.
Through a series of sharp, stylised content executions; from studio shoots and reels to reactive social and micro-influencer partnerships, we gave Omoda the swagger of a challenger brand and the voice of someone who didn’t ask to sit at the table… they just took a seat.
Standing out wasn’t optional, it was the strategy.
By fusing style with substance, we gave OMODA a UK debut that didn’t whisper for attention—it demanded it.
Contact us to see how we can help your brand break through and own its moment.
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