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Guinness

Bringing the Guinness brand to life using virtual reality

Using virtual reality, we turned the Guinness Storehouse into a fully immersive experience, making it accessible to users without them having to physically visit the site.

We developed an application showcasing six of the Storehouse’s most interesting rooms, including some of the tours prime attractions.

With the ability to be viewed via any virtual reality headset, the experience introduces users to the storehouse before allowing them to navigate their own way round the experience by selecting the rooms they want to visit.

Simplicity and ease-of-use were a priority to ensuring a seamless user experience, so an intuitive user interface and clear directions for use were implemented, making the app easily accessible for all users.

Brandwidth were responsible for the filming, post-production editing, design and build of the app, which ensured coherence and consistency in the treatment of the footage.

The attractions were filmed using an Insta360 Titan camera and shot to include moving people, further immersing the user and making them feel like they’re on the tour themselves.

Our work has received an overwhelmingly positive response from tour operators, collaborators and potential users. To find out how we can help you create unforgettable immersive experiences, get in touch today.

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