Choosing a care home is one of the biggest life decisions a person can make. But for those with limited mobility, health concerns, or families scattered across the country, simply visiting homes to compare and decide can feel impossible.
Virtual Reality (VR) is changing that, not as a novelty, but as a powerful tool for accessibility, reassurance, and connection. At Brandwidth, we’ve helped world-leading organisations use VR to tell immersive stories.
For most care home providers, first impressions are made via websites or leaflets. But what if a prospective resident, or their family, could actually step inside your care home before ever crossing the threshold?
VR enables full-sensory walkthroughs that bring spaces to life, showcasing layout, ambience, and even staff interactions. Instead of asking someone to “imagine what it’s like,” you let them experience it for themselves, whether they’re in hospital, at home, or hundreds of miles away.
Like we did for UEFA, where we transported football fans across continents into the heart of matchday magic, VR can place families directly into the environments they’re considering, helping them make more confident, informed decisions.
Empowering Choice for Those with Limited Mobility
We know that many older adults can’t visit multiple care homes in person, whether due to surgery recovery, frailty, or logistics. VR removes that friction. It offers the freedom to compare several homes comfortably, without needing transport or coordination.
In our “Healthier Together” project, we helped vulnerable communities navigate digital health services with confidence. The principle is the same here: intuitive, human-centred tech that enables people to access what they need, on their terms.
Across the US and UK, care homes are beginning to trial VR both for marketing and for in-home experiences. Studies show that VR can reduce anxiety, improve mood, and even help with memory recall, making it a win-win for prospective and current residents.
When we helped Guinness bring its iconic brand to life in VR, it wasn’t just about entertainment, it was about evoking emotion. That’s what care home brands need to do, too. Create a sense of familiarity, warmth and comfort, even from a distance.
We’ve built immersive experiences for some of the world’s most respected names; from UEFA to Guinness, and from Bose to The FA. But it’s not about the tech. It’s about what the tech unlocks: empathy, clarity, imagination.
With in-house production, rapid prototyping and a focus on meaningful engagement, we create VR that isn’t gimmicky, it’s practical, persuasive and powerful.
Whether you have 3 homes or 300, VR can scale with you. It can cut down on time-consuming physical tours, widen your reach, and set your brand apart in a competitive market.
Connected commerce that scales. We design, engineer, and enable seamless ecosystems that connect channels, people, and performance, and convert across every touchpoint.
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