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Connecting complex commerce with memorable customer experiences

From B2B ordering and ERP integration to immersive digital experiences and social engagement, Brandwidth helps drinks brands create connected digital ecosystems that remove friction, improve performance and strengthen customer connection.

We combine scalable technology, customer experience strategy and targeted creative work to help brands operate more efficiently and engage audiences more effectively.

The challenge for modern drink brands

The drink sector rarely fits a standard digital template.

Brands often need to manage complex pricing, regional freight, trade ordering, distributor relationships, loyalty, ERP integration and internal approval workflows. At the same time, consumers expect memorable, seamless and relevant digital experiences across websites, apps, social channels and brand platforms.

Success comes from connecting operational efficiency with customer experience.

That means building digital ecosystems that work for internal teams, trade customers and end consumers.

Creating connected consumer experiences

Drink brands are built through emotion, memory and relevance.

We help drinks brands create digital experiences that extend brand storytelling across websites, apps, social platforms and immersive environments.

Guinness Storehouse

To make the Guinness Storehouse accessible to audiences unable to visit in person, Brandwidth developed a fully immersive virtual reality experience.

The platform enabled audiences worldwide to experience key parts of the attraction remotely through an intuitive and accessible digital experience.

Sipsmith

During Wimbledon, Brandwidth created reactive and trend-led social content for Sipsmith, designed around real-time audience behaviour and cultural moments.

The campaign helped connect the brand to event culture while driving measurable engagement across digital channels.

5.4% engagement rate
85,000 people reached

Solving complex distribution challenges

We design and deliver commerce platforms that simplify operational complexity and support scalable growth.

Good Drinks Australia

Good Drinks Australia needed to move beyond the limitations of its native NetSuite ecommerce module, which struggled with complex pricing and multi-region freight rules.

Brandwidth implemented a dedicated B2B commerce platform integrated with NetSuite to automate pricing, loyalty and freight calculations.

Result: 99.9% pricing accuracy

Moët Hennessy

Moët Hennessy needed a more efficient way to manage branded merchandise distribution across more than 100 luxury Maisons.

Brandwidth designed and developed a bespoke SAP-integrated distribution portal supporting multi-destination bulk ordering, automated checks and improved operational control.

Result: Zero manual dispatch errors

Heineken

Heineken required a localised B2B ordering platform for bars and restaurants in the Slovenian market, while meeting global IT and SAP standards.

Brandwidth delivered a fully operational SAP-integrated platform in just over six weeks.

Result: 6-week deployment

Connecting commerce, experience and performance

Many drink brands manage digital activity across separate systems, teams and channels. This can create friction for customers, inefficiency for internal teams and missed opportunities for growth.

Brandwidth helps bring these parts together.

Our work can support:

  • B2B commerce and trade ordering
  • ERP and platform integration
  • customer experience strategy
  • website and app optimisation
  • immersive digital experiences
  • social and content engagement
  • performance optimisation
  • analytics and customer insight

We focus on practical, measurable improvements that help brands operate more efficiently and engage customers more effectively.

Why Brandwidth

Brandwidth is a digital customer experience agency with over 25 years’ experience creating platforms, products and services for leading brands.

We bring together strategy, creative, technology, commerce and performance expertise to help organisations navigate digital complexity with clarity and confidence.

For drink brands, that means supporting both sides of the ecosystem: the operational platforms that keep products moving and the digital experiences that build lasting customer connection.

Let’s explore what’s next

Whether you are looking to improve trade ordering, simplify complex distribution, optimise your customer journey or create more engaging digital brand experiences, Brandwidth can help you identify the right next step.

Book a drink digital experience conversation

Our services Commerce

Connected commerce that scales. We design, engineer, and enable seamless ecosystems that connect channels, people, and performance, and convert across every touchpoint.

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Customer Experience

Frictionless, future-ready experiences, blending human insight with AI-powered systems to move people and drive ongoing performance.

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Performance

Performance marketing, optimised by AI. From GEO, AEO, SEO to CRO, we move fast, test smarter, and turn data into outcomes

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Content

Content that earns attention. We deliver always-on creative that tells stories across social, influencer, and owned platforms; all tied to business impact.

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