“Innovation”, as a term, is something thrown around often in the martech field. And, however clichéd the term is when used incorrectly, it remains the singular superpower of our industry.
We at Brandwidth look for problems that need solving across a wide spectrum of clients, from the traditional martech private corporation to governmental agencies and NGOs. More recently, we’ve been focused on helping solve public sector problems; using innovation to look at these challenges differently and ultimately to solve them in ways that others couldn’t.
Read the full article from our Head of Innovation, Josh, to hear why we’re getting involved with challenges that traditionally might be solved by the defence industry.
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