In a sector shaped constant change and rising expectations, we help automotive brands turn complexity into clarity. From loyalty-driving apps to real-time telemetry and sustainable innovation, we craft digital experiences that build trust, and move drivers to act
The automotive industry is undergoing a profound transformation due to global disruption, technological advancements, and shifting consumer behaviours.
While the traditional business model involving vehicle design, manufacturing, sales, servicing, and financing remains largely intact, the industry is rapidly moving toward a new era driven by sustainability and evolving consumer preferences that marketers must face head-on.
This shift encompasses diverse elements such as electric vehicles (EVs), connected cars, shared mobility fleets and innovative new business models on the journey to new modes of mobility. Brandwidth helps brands communicate this rapid pace of change to customers by leveraging digital platforms to showcase innovations, safety features, and environmental initiatives to build the trust required to make significant purchase decisions online.
Our approach involves crafting data-driven strategies that meticulously outline the phases of vehicle ownership. This ensures that drivers extract optimal value from their cars, encompassing servicing and post-sales support, loyally positioning them for contemplating their next purchase.With decades of experience working with mass market and luxury brands, our teams extend the ownership experience with connected telemetry mobile applications that offer a suite of services to enhance convenience. These enable remote control, vehicle diagnostics, real-time navigation, entertainment access, and emergency assistance. Additionally, users can track vehicle location, manage electric vehicle charging, monitor fuel efficiency, and receive remote software updates. These apps integrate with smart devices, remember preferences, and facilitate in-car payments.
Navigating the technical complexities of automotive and mobility content while keeping it engaging for non-technical audiences is a delicate balance. The diverse spectrum of the audience, ranging from car enthusiasts to practical commuters, requires intelligent messaging, and the strong brand loyalty often exhibited by automotive consumers necessitates compelling value propositions to entice them to consider other options.
In the context of environmental awareness, particularly with electric and hybrid vehicles, marketers must address sustainability without sacrificing safety, so it’s our job to build credibility through transparent information while promoting innovation.
Connected commerce that scales. We design, engineer, and enable seamless ecosystems that connect channels, people, and performance, and convert across every touchpoint.
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