Iconic Airport rebrand
London’s airports clamour for attention. So we created a personality to differentiate Stansted from the competition while retaining a message of regional leadership.
‘Go Discover’ was our answer: a big idea that translates to every aspect of the Stansted experience. From embarking on a journey of discovery, to discovering its fantastic range of retailers. There’s the discovery that Stansted is only 40mins from central London, and of the terminal building’s beautiful design. Hence our graphic approach referenced Stansted’s iconic architecture.
Ultimately, standing out means winning. That’s why the airport has seen over 1.7 million more passengers use the airport in the last 12 months. Quite the discovery.