Million-selling ‘Star Wars’ app
Disney wanted to give fans the power to re-create their own iconic Star Wars scenes. The universal iOS app needed to be educational, based around the original film trilogy, and to create a storytelling experience aimed at boys of 8-12 years.
We created an app blending technical prowess and creativity, allowing the user to build, act out, record and capture their favourite iconic Star Wars scenes. All this in a child-friendly format with customisable controls. These are almost infinitely configurable, encouraging ingenuity and creativity.*
The app was launched globally in record time thanks to our agile and collaborative approach. Selected as Apple’s ‘App of the Week’ four times, after 6 months it achieved over one million downloads, and was re-released in 9 languages. Truly, an app for all ages.
* Developed with Unity modelling, including 3D environments that also allow for in-app purchases of characters, vehicles, ships and weapons in collectable format.