Christiana Care

Scalable, user-friendly web presence

Transforming the Gene Editing Institute's digital estate

The Gene Editing Institute’s innovative work progresses crucial life-saving medicine; so they need a web estate that reflects this.

Recognising the failure of their existing website to reflect their incredible work in the field of gene editing, the team turned to us to develop a digital ecosystem that would be a source of pride for the business, and reflect their standing in the medical community. ​

Keen to maximise GEI’s digital presence as quickly as possible, we approached the project in two phases, beginning with the execution of swift tactical changes to deliver significant value in the shortest time.

The initial strategic updates included migrating the site to a new dedicated subdomain, creating a distinct online home for GEI, and enhancing their homepage to introduce their updated mission statement and provide prominent links to updated pages of their key offerings.​

Using research, interviews, and discovery workshops to gain important learnings on GEI’s key differentiators, we used these insights to inform design direction, important content, website information architecture, and more. ​

With the foundations for long-term digital growth laid, we are now entering the second phase of digital transformation; the creation of a scalable, user-friendly web presence for GEI. ​

The main objective for the site will be to position GEI as a leader in patient-first genomic science to enable their breakthroughs to move the field forward with community trust and scientific and financial success.​

To achieve this, the digital experience will be rooted in strategy and data-led design, featuring a future-thinking user interface led by industry best practices.​