A world first in VR e-commerce
Iconic tech brand Nokia faced a very particular challenge: how to launch their newest evolution, a suite of health products, in record time, while showcasing their their industry-leading Virtual Reality (VR) camera. Enter Brandwidth with a tailored answer, delivered in just five weeks.
In time for industry event Cannes Lions, we created the world’s first e-commerce enabled VR advertisement – using stereoscopic VR, in conjunction with integrated payment capability. The result: people could to view the products in real time and ‘shop’ them as they went.
Our goal was to show how Nokia’s health products seamlessly become part of your everyday life from the moment you open the box. By creating a Virtual Reality construct that houses an entire day in just one space, that’s exactly what we did, with a creative approach that truly exceeded both client expectations and industry benchmarks.