Clever concept stores
A brand new vehicle launch demands a big splash – so it was with Toyota’s replacement for the Corolla – the Auris.
Our answer was, quite simply, to get people to know it – and love it. We built concept stores in the busiest spaces inside UK shopping centres. The stores featured a variety of interactive technologies including Musion 3D life size movies, sensory booths and heat sensitive walls.
The campaign reached 18 million UK shoppers and provided over 18,000 qualified prospects with unprecedented sales conversion levels.