Digitally enhancing hotel stays
To support Holiday Inn’s sponsorship of the London and Berlin Marathons, we devised a Running Routes website to help runners find a safe and tested route when staying at a Holiday Inn or IHG hotel.
We built a responsive website for guests to encourage them to map a route using their preferred GPS running app (Strava, Runtastic, MapMyRun etc). Tried-and-tested routes were crowdsourced from IHG guests via Twitter as part of an on-going competition, which was supported by the Virgin Money London Marathon and other leading running communities.
The dual language website (English and German) features running routes across hotels in the UK and Germany and allows users to download routes via their preferred running app, and add comments, photos and ratings.