FILM PRODUCTION & VR

Brandwidth Studios

Redefining the rules for film

Brandwidth has been at the business end of Virtual Reality for 17 years, both creatively and technologically (filming motorsport content in partnership with AOL way back in 1999!) That’s longer than most of our contemporaries and stretches back to VR 1.0, when alternate digital realities were only viewable on heavy tethered headsets displaying low resolution content.

Fast-forward to 2016 and consumers now have access to vastly superior experiences on their smartphones, by simply inserting them into a piece of folded cardboard.

For the past 3 years, we’ve been working with the global giants of the industry and an incredible array of startups, pushing boundaries and pioneering the good, the bad and the ugly of this exciting virtual playground, mainly behind closed doors. They’re our clients or partners, sometimes both, but we’ve been making something beautiful together.

We know what works and why it should exist in a virtual environment. That’s because Brandwidth doesn’t just make movies, or games, or interactive experiences and #StereocastVR.  We understand the audience’s journey from their first instance of brand engagement, through the rollercoaster of interaction (sometimes literally) to marketing, promotion, social engagement and ultimately brand awareness, loyalty and purchase.

Opportunities to develop VR exist in almost every vertical we cover – Entertainment, Automotive, Sport, Leisure, Healthcare, Publishing, Travel, Finance, Fashion, Retail and Education and we bring this to life with ‘real’ humans in an experiential environment or ‘virtual’ ones in the digital world.

We place extraordinary VR and 360º video content in the right place at the right time and deliver measurable results. And more than a little magic.

Our approach: Virtual Reality, squared.

Producing realistic VR content is about much more than the filming process, so here’s how we’re working hard to push the medium to its limits and make the most immersive, memorable and useful content in the world.

VR Experience Design: Most people are new to wearing headsets and still learning when it comes to navigating content – be it interfaces, footage or CGI. We have nearly 20 years of digital and experiential human interaction design history, with dedicated experience design experts that make viewers feel at ease and guide them through their environment, no matter what weird and wonderful places we transport them to. In practice, this means designing user journeys that may start with film scripting and storyboarding but also include 3D headset application interface UX as well as constructing the physical spaces where customers feel most comfortable immersing themselves in brilliant content.

VRXD

Cognitive & optical realism

Many pass off 360 footage as Virtual Reality, but the production of true Stereoscopic content is far superior in terms of recreating what the human eye sees. This results in a clear presentation of depth, a true 3D effect, which gives perspective to objects and allows us to really feel like we are part of a moment. Our filming methods ensure everything is seen by at least two lenses at the same time to replicate the human viewpoint, which has the cognitive effect of believing that you’re in another place.

Stereoscopic

Nokia pioneer programme

We’ve partnered with Nokia as one of the first to film using the Ozo VR Camera as part of our production suite of equipment. The camera allows us to produce content more realistically, and faster, with live streaming options for broadcasters and brands. We are at the forefront of developing new rule sets and narrative techniques with film-makers that establish best practice principles for new methods to direct and shoot footage.

Virtual Reality Case Study

VR-commerce & analytics

Return on Investment is just as important when it comes to VR as any other medium, so the diligence we apply mirrors that of other campaign activity. We’ve become experts in distributing VR content via the right channels to ensure maximum reach, whilst also allowing users the freedom to watch on their phones, via app Stores, or in an array of headsets. We run 2 variants of analytics software to pick up the trail where web channels leave off, so we can analyse (in real time if necessary), what customers are looking at via their headsets. We are also pioneering gestural controls and payment mechanisms that allow viewers to easily buy what they see.

VR-commerce & Analytics