Redefining the rules for film
Brandwidth has been at the business end of Virtual Reality for 17 years, both creatively and technologically (filming motorsport content in partnership with AOL way back in 1999!) That’s longer than most of our contemporaries and stretches back to VR 1.0, when alternate digital realities were only viewable on heavy tethered headsets displaying low resolution content.
Fast-forward to 2016 and consumers now have access to vastly superior experiences on their smartphones, by simply inserting them into a piece of folded cardboard.
For the past 3 years, we’ve been working with the global giants of the industry and an incredible array of startups, pushing boundaries and pioneering the good, the bad and the ugly of this exciting virtual playground, mainly behind closed doors. They’re our clients or partners, sometimes both, but we’ve been making something beautiful together.
We know what works and why it should exist in a virtual environment. That’s because Brandwidth doesn’t just make movies, or games, or interactive experiences and #StereocastVR. We understand the audience’s journey from their first instance of brand engagement, through the rollercoaster of interaction (sometimes literally) to marketing, promotion, social engagement and ultimately brand awareness, loyalty and purchase.
Opportunities to develop VR exist in almost every vertical we cover – Entertainment, Automotive, Sport, Leisure, Healthcare, Publishing, Travel, Finance, Fashion, Retail and Education and we bring this to life with ‘real’ humans in an experiential environment or ‘virtual’ ones in the digital world.
We place extraordinary VR and 360º video content in the right place at the right time and deliver measurable results. And more than a little magic.
Our approach: Virtual Reality, squared.
Producing realistic VR content is about much more than the filming process, so here’s how we’re working hard to push the medium to its limits and make the most immersive, memorable and useful content in the world.
VR Experience Design: Most people are new to wearing headsets and still learning when it comes to navigating content – be it interfaces, footage or CGI. We have nearly 20 years of digital and experiential human interaction design history, with dedicated experience design experts that make viewers feel at ease and guide them through their environment, no matter what weird and wonderful places we transport them to. In practice, this means designing user journeys that may start with film scripting and storyboarding but also include 3D headset application interface UX as well as constructing the physical spaces where customers feel most comfortable immersing themselves in brilliant content.