News, Views & Insights

25 September 2017

Knowing me, knowing brands

Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.

9 August 2017

Looking back to look forward

Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.

2 June 2017

The curse afflicting once-loved British brands

Brits grew up loving Marks & Spencer, Cadbury, British Airways and John Lewis. But for how long?

25 May 2017

Brands getting it wrong on social media in a galaxy not so far away…

Are you a cleaning brand compelled to tweet about #StarWarsDay? Occasion hashtagging is tempting – but can alienate audiences faster than a speeding Millennium Falcon.

27 April 2017

‘Alexa, how can I use data to be creative?’

Making data help not hinder – from information overload to creative overdrive.

22 March 2017

VR48: Immersion Impossible?

Would you spend a couple of hours in Virtual Reality? How about a whole day?