News, Views & Insights
Knowing me, knowing brands
Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.
Looking back to look forward
Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.
The curse afflicting once-loved British brands
Brits grew up loving Marks & Spencer, Cadbury, British Airways and John Lewis. But for how long?
Brands getting it wrong on social media in a galaxy not so far away…
Are you a cleaning brand compelled to tweet about #StarWarsDay? Occasion hashtagging is tempting – but can alienate audiences faster than a speeding Millennium Falcon.
‘Alexa, how can I use data to be creative?’
Making data help not hinder – from information overload to creative overdrive.