20 December 2016

Why 'Christmas' isn't just for Christmas

When it comes to brand building, a bit of Seasoning goes a long way, argues our Head of Strategy, Robert Pyrah, in his piece for Medium.

It all comes down to a specific definition of ‘authenticity’, which in today’s connected world is as much about unplugging as plugging in – or indeed the customised blend of both.

The biggest festive advertisers know this well, tapping in to the meta-trend where on- and off-line life are increasingly designed to complement each other and play to their inherent strengths.

Getting it right means a brand boost the whole year round. But for now: Merry Christmas!