News, Views & Insights
Our Head of Innovation reports from the annual CES (Consumer Electronics Show), Las Vegas, highlighting where we might expect more…
In a tangled web of noise about consumer trends, how to sort the lasting from the passing? This piece looks at the rise of ‘post-demograpic’ consumers and assisted development, with brands increasingly taking note.
Driving successful car names
Talking to Autocar Magazine, our Head of Strategy lifts the bonnet on the challenge of creating successful brand names for the automotive sector.
Knowing me, knowing brands
Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.
Looking back to look forward
Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.