News, Views & Insights
Driving successful car names
Talking to Autocar Magazine, our Head of Strategy lifts the bonnet on the challenge of creating successful brand names for the automotive sector.
Knowing me, knowing brands
Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.
Looking back to look forward
Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.
The curse afflicting once-loved British brands
Brits grew up loving Marks & Spencer, Cadbury, British Airways and John Lewis. But for how long?
Brands getting it wrong on social media in a galaxy not so far away…
Are you a cleaning brand compelled to tweet about #StarWarsDay? Occasion hashtagging is tempting – but can alienate audiences faster than a speeding Millennium Falcon.