News

News, Views & Insights

20 February 2018

Filling The Void

The Next Generation of Theme Parks is here… what it means for experiential content and entertainment brands.

22 January 2018

Dreaming bigger?

Our Head of Innovation reports from the annual CES (Consumer Electronics Show), Las Vegas, highlighting where we might expect more…

19 December 2017

Next-Generation Branding

In a tangled web of noise about consumer trends, how to sort the lasting from the passing? This piece looks at the rise of ‘post-demograpic’ consumers and assisted development, with brands increasingly taking note.

3 November 2017

Driving successful car names

Talking to Autocar Magazine, our Head of Strategy lifts the bonnet on the challenge of creating successful brand names for the automotive sector.

25 September 2017

Knowing me, knowing brands

Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.

9 August 2017

Looking back to look forward

Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.