News, Views & Insights

13 November 2017

Driving successful car names

Talking to Autocar Magazine, our Head of Strategy lifts the bonnet on the challenge of creating successful brand names for the automotive sector.

2 October 2017

Knowing me, knowing brands

Choosing to follow a brand on social media is a bigger deal than meets the eye. We reveal the importance of ‘organic’ advocates on Twitter – and how to make that work for brands.

10 August 2017

Looking back to look forward

Advertising evolves with each technical revolution. Sometimes radically – as when the iPhone hit the mainstream. With Virtual Reality set to be next, we take a look at the implications.

2 June 2017

The curse afflicting once-loved British brands

Brits grew up loving Marks & Spencer, Cadbury, British Airways and John Lewis. But for how long?

25 May 2017

Brands getting it wrong on social media in a galaxy not so far away…

Are you a cleaning brand compelled to tweet about #StarWarsDay? Occasion hashtagging is tempting – but can alienate audiences faster than a speeding Millennium Falcon.

27 April 2017

‘Alexa, how can I use data to be creative?’

Making data help not hinder – from information overload to creative overdrive.