As the Marketing Manager at Brandwidth Group, you will be responsible for developing and executing a comprehensive marketing strategy aimed at increasing brand awareness and driving new client acquisition across a network of connected agencies. Your role will involve collaborating closely with cross-functional teams, particularly the sales team, to ensure consistent and impactful messaging that aligns with Brandwidth Group’s growth ambitions.
A profound understanding of the Group companies’ audiences and their motivations is required to effectively communicate the uniqueness of propositions, products, and services at scale to heighten awareness and drive high net-worth opportunities. implementing robust performance metrics and global reporting systems to gauge the efficacy of campaigns is crucial to demonstrate success in the role.
This role will sit within the centralised Growth team, and will be supporting all agencies develop opportunities across the Group in their areas of specialism, including DX, eCommerce, performance marketing, content, paid media and social.
Skills/Responsibilities
RESPONSIBILITIES
Collaboration & Communication
- Work closely with cross-functional teams to ensure consistency in messaging and marketing efforts.
- Build and maintain strong relationships with key stakeholders across the Brandwidth Group, and Next15.
Strategy & Execution
- Collaborate and develop a cohesive marketing strategy aligned with Brandwidth’s vision and business goals alongside Growth Director and Chief Commercial Officer
- Oversee and manage all marketing channels, including social media, the website, CRM, PPC, PR and SEO.
- Enhance brand visibility through targeted campaigns and strategic use of various marketing channels including PR, events, awards and social media
- Develop and implement a cohesive content strategy aligned with Brandwidth’s growth strategy
- Co-responsible for ensuring case studies, credentials and marketing collateral are being written and produced to the highest standard and updated regularly in-line with market trends and updates
Analysis & Optimisation
- Analyse market trends and competitor activities to guide strategic decisions
- Measure and report on the performance of marketing campaigns, including ROI and KPIs on a weekly, monthly and quarterly basis
- Continuously identify new opportunities for growth and innovation in marketing practices and internal processes
- Effectively measure all marketing activity using a variety of tools and software to constantly evaluate success, pivoting according to effectiveness in real-time.
- Embrace client and market intelligence to hone tactics and targeting methods to improve conversion rates with the effective interpretation and application of data.
- Ownership of agency marketing business intelligence and the regular dissemination of insights across the business.
Required Qualifications and Experience
Mandatory
- Minimum 4 years proven experience in a similar marketing role, preferably within the digital innovation or tech industry at an agency
- Strong understanding of marketing principles, including digital marketing, content creation, and brand management.
- Excellent communication and interpersonal skills, with the ability to articulate complex ideas clearly to multiple stakeholders
- Can demonstrate experience in content production and copywriting (e.g. award entries, blog posts, eComms copy, case studies)
- Experience in managing a CRM system (preferably Hubspot) and managing eComms campaigns)
- Experience in setting up, creating and optimising PPC campaigns through Google Adwords
- Experience in social media campaigns for awareness and lead generation (e.g. LinkedIn)
- Familiarity with the sales processes within the digital innovation or tech industry.
Preferred Experience
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Experience with working with 3rd party partners such as a PR agency or technology partners
About Brandwidth
Brandwidth Group is a digital experience agency that helps ambitious brands grow by re-defining and accelerating the digital customer experience, creating rapid value and enabling future digital business. Established over 22 years ago and now a part of the Next15 Communications Group, a UK PLC with a global footprint across 50 offices in 15 countries.
We combine the knowledge and experience of service experts across the full breadth of the digital experience, providing an end-to-end digital service solution. By uniting marketing creativity and technology, we optimise resources and streamline operations to create the worlds’ best performing digital customer experiences and to futureproof our clients’ businesses.
