Major Re-Branding And Product Re-launch
Ankle braces for high school, college and pro athletes have been around for more than a century. There have been no major innovations in the category in 25 years. Until now. Introduce Ultra Athlete and the revolutionary, game-changing technology of its Ultra Ankle® brand to athletic trainers, coaches, athletes, parents and distribution channels. And do it cost-effectively.
Develop a multi-faceted strategic approach to the introduction of the Ultra Ankle brand, starting with a brand hierarchy for the parent company (Ultra Athlete, Inc.), the division (Ultra Ankle) and it's individual products (Ultra Zoom, Ultra High-5 and an upcoming new-product launch). Product naming, logo and theme development, the creation of a range of collateral, instructional and sales materials, trade-show displays, trade print advertising, product packaging - you name it - we were on it from the beginning in the creation of this dynamic, innovative brand. We're also in the development stages of rebranding for the web.
The brand launched to immediate critical acclaim and sales success and, in October of 2011, Ultra Ankle landed a multi-year, multi-million dollar distribution contract with one of the largest medical distribution companies in North America.