Brand Development And Website Launch
O2 Racing Technology
CHALLENGE:
Develop a brand platform, brand name, logo/identity package, racecar designs and website for O2 on its road to Indy in the Firestone IndyLights open wheel race series.
SOLUTION:
Re-brand the former Genoa Lights race team (the branding of which Brandwidth also developed) with the team’s acquisition by a new owner. A new story reflective of the exponential excitement delivered by this spunky privateer team as well as a logo, racecar design and new website are just part of the initial launch package.
RESULT:
The team is attracting new sponsors and world-class drivers to its stables and is perennially in contention for the IndyLights championship in the face of big-time competition from such names as Andretti, Schmidt and Moore. IndyCar singled out the team for the quality and professionalism of its brand launch. And if we do say so ourselves, the O2 cars are among the coolest looking on the grid.